Online Marketing is growing in popularity. Business owners are in danger of losing customers to "the big guys" or corporations. Every big name out there promotes online. Example: If you own a coffee shop, your main competitor is Starbucks. It may seem IMPOSSIBLE to compete with such a widely known brand but, it's actually not. Online marketing now gives business owners the ability to create brand awareness and basically, gain more customers.
If you want to drive more business and have a successful conversion rate, online marketing should be your next step. Unfortunately commercials and flyers aren't being seen by the majority of the population. Don't get me wrong, flyers and brochures are great for networking events, and that's about it. Don't waste your money on mailers and paid ads in the weekly newspaper. Make the switch.